It's been unusually hot in the Pacific Northwest. Some women, not all, but some just do not wear bras at all in this area, which is completely natural and beautiful.
Those women who do, and they have their reasons, I see the struggle. I've become more in tune with the boob sweat issue, and I see the pulling of the front of the shirt to cool off, even the pulling of the center of the bra in some instances. Then there's the re-adjust.
I don't get it. For bra companies that claim to be for women, by women, they are doing no favors offering these sealed cups that don't breathe. The struggle is real.
Then an idea hit me. The mind started putting together fabric technologies and possibilities. It would be something if a guy like me, put out a product that solved this nagging issue....